To be a prominent industry-aligned higher education institution for the advancement of society.
- Integrated multi-disciplinary curriculum - Promoting an innovative and integrated multi-disciplinary curriculum to enhance active learning and real life career focused.
- Journey of transformation - Producing transformational leaders for tomorrow, providing significant values to industry and society.
- Vibrant student life and culture - Producing an ethical youthful and vibrant atmosphere leading to scholarly and active cultural life.
- Catalyst for regional growth - Impacting regional growth through human capital development.